How I increased e-commerce performance by 37% through conversion-focused UX design Concha y Toro's Descorcha needed to expand from Chile to Brazil without rebuilding their platform. I led the UX redesign focused on CRO and localization. My approach: competitive analysis + data-driven design + conversion optimization Results: 37%↑ traffic | Improved CVR & AOV | Reduced checkout friction Full case study below 👇 #EcommerceDesign #ConversionOptimization #UIUX #CRO